The Emailable Blog
Thoughts, stories and ideas to boost your email marketing ROI
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Improving Email Deliverability with SPF and DKIM
SPF and DKIM are two terms for email authentication mechanisms that many seasoned email marketers don’t understand. While they might...
SPF and DKIM are two terms for email authentication mechanisms that many seasoned email marketers don’t understand. While they might sound daunting, they are vital to achieving maximum email deliverability. In fact, many email servers will outright deny your emails if they...
Jarrett Lusso November 6, 2019 • 2 min read -
CCPA and Email Marketing Guide: Everything you need to know.
Introduction Ever since the Cambridge Analytica and Facebook scandals, people and legislators have become a lot more interested in...
Leesa Minkel and Donata Kalnenaite August 13, 2019 • 5 min read -
Is Email Verification Actually Worth Your Money?
We’ve already discussed the importance of email verification, here’s a quick refresher in case you forgot. But, you may still find...
Kat Garcia July 18, 2019 • 1 min read -
Do’s and Don’ts of Email Deliverability
Whether we like to admit it or not, we’re all guilty of sending out an email campaign to a list with questionable deliverability. There...
Emily Jack July 9, 2019 • 2 min read -
What Is Email Verification, and Why Do I Need It?
Email verification is the process of determining if an email address is good before you send. To give you a better understanding, let’s...
Jarrett Lusso June 24, 2019 • 2 min read -
Why Your Emails Have Poor Open Rates
We know how it feels to craft what seems like the perfect email, only to watch the open rates barely hit the industry average. It...
Leesa Minkel June 17, 2019 • 2 min read -
6 Reasons Email List Data Goes Bad
Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become...
Sean Heilweil June 4, 2019 • 2 min read
