The Emailable Blog

What Should Your B2B Email Marketing Campaign Have to Drive Up Sales?

In the universe of business-to-business email marketing a well-defined strategy is the difference between success and failure. Today, we...

In the universe of business-to-business email marketing a well-defined strategy is the difference between success and failure. Today, we will discuss the importance of having a structured approach to ensure the success of your marketing venture by showcasing what you should...

Miguel Nogueira February 10, 2022  •  8 min read

The Best Way to Start Your Email Marketing Campaigns

All email marketers are thinking of the most effective and innovative ways to reach their audience. Regardless of what your product or...

Kat Garcia February 9, 2022  •  7 min read

15 Ways to Improve Your Email Marketing Campaigns

If you’re wondering how to improve your email marketing campaign, you’ve come to the right place. With more and more people shopping...

Sean Heilweil February 4, 2022  •  9 min read

10 Email Marketing Terms You Should Know About

When it comes to email marketing, there’s ample discussion, studies and resources you can fall back on in order to make the most of...

Miguel Nogueira January 27, 2022  •  3 min read

How to Keep Your Bounce Rate Under Control

Are your email marketing campaigns being ruined by bounced emails? Is your sender score being damaged by endless bounces? Is your bounce...

Sean Heilweil January 25, 2022  •  6 min read

Email Deliverability Rate: Why Is It Important & How to Improve Yours

Your email deliverability plays a huge part in the success of your marketing campaigns. Email deliverability is the measurement of how...

Kat Garcia January 20, 2022  •  8 min read

Understanding the Email Marketing Funnel

Setting, tracking, and achieving goals are some of the principal activities in digital marketing. All marketers understand that...

Luiza Zeccer January 18, 2022  •  6 min read

Best Practices for Using Images in Emails

Emails in your email sequences have the ability to help you stand out from the crowd. Sometimes it feels as if, as email marketers, all...

Luiza Zeccer January 13, 2022  •  5 min read

20 Ideas to Optimize Your Web Form

No one likes completing paperwork or filling out endless forms. However, there are several ways you can improve the customer experience...

Sean Heilweil December 17, 2021  •  5 min read

Move Customers Through Your Sales Funnel With Ease

One of the most important aspects of any business is moving your customers through the sales funnel. Knowing the basics and fundamentals...

Kat Garcia December 15, 2021  •  6 min read

Understanding the Difference Between Hard Bounces and Soft Bounces

Getting started in email marketing can feel like learning how to speak a new language. At some point, the industry jargon starts...

Sean Heilweil December 10, 2021  •  3 min read

How to Grow Your Email List Through LinkedIn

Did you know that you can gain even more contacts and grow your email list through LinkedIn? LinkedIn, created in 2002 in Mountain...

Kat Garcia December 8, 2021  •  4 min read

How to Write a Promotional Email That Converts

Do you want to write a great promotional email, and want to make sure that they are converting? Well, you’ve come to the right place...

Kat Garcia December 6, 2021  •  8 min read

Top 5 Email Marketing Best Practices to Generate Sales

Who knows email marketing best practices better than Santa Claus? For a man that only works one day a year, he does a great job...

Sean Heilweil November 30, 2021  •  5 min read

How to Improve Your Follow up Emails

Today’s technological world consists of bings, boops, and zings all coming from text messages, emails, or voice notes. The phrases you...

Kat Garcia November 23, 2021  •  9 min read

Stay Out of the Spam Folder This Black Friday

A recent study from ReturnPath showed that only 79% of permission-based emails actually make it to the desired inboxes. A...

Kat Garcia November 17, 2021  •  8 min read

Black Friday and Cyber Monday Must Do’s

The holiday season is quickly approaching and with Black Friday and Cyber Monday just on the horizon, it’s time to take a look at your...

Kat Garcia November 8, 2021  •  4 min read

Do You Know Your Customer’s Journey?

Understanding your customers’ journey is a key step to building a bigger and better business. Do you know why your customers come to...

Kat Garcia November 2, 2021  •  8 min read

4 Ways to Use Email to Improve Your Customer Retention

Customer retention is something that every successful business should be practicing. It is much more than earning customers’ loyalty. It...

Kat Garcia October 22, 2021  •  9 min read

How to Improve Your Email Marketing With Email Verification

Most businesses have an email subscription to which they send eNewsletters and monthly or weekly emails. Growing your email list and...

Elevation Marketing October 20, 2021  •  9 min read

How to Increase Customer Engagement

Customer engagement can be one of the most daunting tasks for marketers today. But why? Increasing customer engagement and maintaining...

Kat Garcia October 13, 2021  •  9 min read