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Thoughts, stories and ideas to boost your email marketing ROI
Having a good email deliverability rate is crucial to your marketing campaign. After all, it does not matter how well-written and...
Having a good email deliverability rate is crucial to your marketing campaign. After all, it does not matter how well-written and produced your email marketing campaign is if it is not reaching your audience’s inbox. According to Return Path, 15% of emails still fail to reach...
Do you know how many of your subscribers are opening your marketing emails? Email open rate is defined by the division of the number of...
Due to the popularity of social media platforms, it’s easy to think that email marketing is dead. The good news is it remains to be one...
It is important to create compelling and engaging content for your customer base, be it a simple call to action on your emails or even...
Email marketing feels seemingly endless in terms of how to have a successful outreach campaign. It can come from finding the right...
It’s not news to you that the COVID-19 pandemic significantly changed consumer spending habits and contributed to online shopping...
Hey there, fellow marketer! Are you struggling to get your brand in front of your target audience? Do you feel like your marketing...
Getting your audience to subscribe to your mailing list isn’t enough. A large audience will only benefit you if they’re opening the...
As a business, we understand that strategizing and executing a successful email marketing campaign is a challenge and it requires hard...
Once you’ve crafted the best opening email, your work is not done. To really send your ideas home and pick up any stragglers, you need...
ny business, regardless of its size, has email lists that they are not sure if they are valid or not. And today, we’re going to show you...
Email marketing is a highly effective way to reach out to potential customers and promote products or services. However, the success of...
Email marketing is a cornerstone of e-commerce, and as many digital marketers know email campaigns are some of the most profitable and...
Black Friday is just around the corner and you need to be prepared to grow your client base, increase revenue, and have a successful...
You already know how important is your email marketing to your business, representing the expressive 122% of the ROI. But it’s not that...
As an email marketer knows, moving your customers down the funnel can be a slow and daunting process. The main goal is to grow your...
Web traffic is vital in search engine optimization (SEO). It influences your site’s ranking in various search engines and online...
Imagine you’ve just bought a new house and are moving to another neighborhood. As custom has it, the “new kid on the block” answers the...
SPF and DKIM are two terms for email authentication mechanisms that many seasoned email marketers don’t understand. While they might...
Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become...
We know how it feels to craft what seems like the perfect email, only to watch the open rates barely hit the industry average. It...
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